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Project Title: Hellyeah
Client: Level 3
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Scope of Work: Concept Creation | Design
Brand Association: Independent Concept
Location: Belton, Texas
Project Status: Pre-Construction • Construction in Progress
Frames From the Process
"Hell Yeah as a concept came in the middle of the night after a lot of head scratching. Then we thought about our clients, powerful people who raise the standard on living. And we thought, hell yeah. That was that."
Concept
Concept
Design
Design
Marketing Ideation
"Believe in love that is being stored up for you like an inheritance, and have faith that this love there is a strength and blessing so large that you can travel as far as you wish without having to step outside it."
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-Rainer Marie Rilke
Letters to a Young Poet​
Marketing Ideation
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